The hashtag craze has been popular on Twitter for a number of years, but recently, it has made its way to Facebook and the social media site has made sure that they work as they do on Twitter. If people want to find multiple posts on a specific topic they can simply search the hashtags that are related and this can help to narrow down what they see so that they are not combing through posts to find what they want. You can take full advantage of this and use hashtags to help people find your business page on Facebook.
Expand Your Reach on Facebook
Hashtags help people to search only in the niche topics that interest them so that they can find like minds and join in on conversations. Using hashtags in your posts will allow more people to find you so that they can decide to start following you. People who like certain niche topics will be able to find you easier and this is especially true if your brand operates within a narrow niche. For example, if your brand specializes in a new technology, use both broad and narrow hashtags for this so that you are exposing yourself to as many people as possible.
Facebook Timeline Covers
You can add your brand or business hashtag to your Timeline cover so that it is easily visible and your fans can make note of it. Since your Timeline cover is front and centre when people visit your page, they will easily be able to see your personal hashtag, use it, and follow it to keep up with the various news associated with your business. You can also use websites such as 123Covers.net to find facebook covers or create your own facebook timeline cover.
Build Your Brand
Take a good look at your business or brand and craft a hashtag that will be exclusive to it. Make sure that no other business is using this hashtag for themselves by doing a little research on the Internet. With the amount of hashtags out there, you will need to do a little experimenting before you find one that is unique and can be applied to your business. While uniqueness is necessary, you must also ensure that your chosen hashtag is related to your business so do not be overly unique.
Use your hashtag when you post things on Facebook, as well as on places like your website, blog, and other places associated with your business. You want people to get to know this hashtag and then associate it with your business. You can also create special hashtags that you will use to help people find things like special promotions and sales when you are offering these.
When you are using hashtags, less is more. Up to three is more than enough because some Facebook users still have not warmed up to them and you do not want to turn away potential customers by overusing hashtags with your posts.
I am Asif Shah, I am social media contributor and reseacher. I like to write about Facebook tools and ideas.