COLGATE’S SUPPORTS WORLD WATER DAY BY ENCOURAGING AMERICANS TO
SAVE WATER WHILE BRUSHING THEIR TEETH
Water is one of life’s most basic needs, yet it’s an increasingly scarce resource in many regions of the world. Did you know that on average, Americans who leave the water running while brushing their teeth waste up to four gallons of water? In light of global water shortages, the Colgate “Save Water” campaign serves as a reminder that #EveryDropCounts.
This year on World Water Day (March 22nd) Colgate is raising awareness about the importance of water conservation. Since 2005, Colgate has saved enough water to fill over 7,300 Olympic-sized swimming pools! Colgate is encouraging Americans to get involved in their efforts and make a difference by taking three simple steps:
- Turn off the faucet while brushing their teeth
- Make a personal pledge online to save water by using #EveryDropCounts to signify four gallons of water being saved
- Spread the word to family and friends about the importance of water conservation and encourage them to do their part and pledge to save water while brushing their teeth
For more information and to watch the video Colgate created please go to Colgate.com/EveryDropCounts.
ABOUT THE VIDEO:
• The video was originally created in Peru and produced in 2014 in response to global water shortages
• The creative was developed to raise awareness of how a small act, like turning off the faucet while brushing your teeth, can make a big difference in the world
• The video has been shared online in several countries and aired during the “big game” in early February near the two minute warning, the first time Colgate participated in the event.
ABOUT SAVE WATER:
• Colgate is committed to promoting water conservation awareness to all of its global consumers by 2020
• Colgate was one of two “Consumer Staples” companies named to the “CDP Water A List” in 2015 for leadership in water stewardship.
• Colgate’s is rolling out it’s Save Water logo reminder on the back of product packaging globally to serve as a simple reminder to turn off the faucet
DID YOU KNOW…
• Since 2005, Colgate has saved enough water to fill over 7,300 Olympic-sized swimming pools
• The American Dental Association recommends brushing your teeth for two minutes twice a day. Turning off the faucet while brushing your teeth can save up to 3,000 gallons of water per year – that’s the equivalent of nearly 50,000 glasses of water!
• An average American family of four uses 100 gallons of water per day at home for cooking, drinking, bathing, washing and watering.