As bloggers we are always looking for the best way to attract our readers attention. Sometimes we learn each part of part of blogging as we go, I know I’m still learning EVERY part. I probably always will be. Email is no exception. My Emma can help you with your email marketing needs.
The Holidays are here and I bet your inbox is brimming full of sales e-mail right now. Every business wants you to visit them and spend your hard earned money with them this year. The thing is, how is that email going to stick out in the mounds of email that you receive? If your email is not eye catching or is just boring and blah, it may get deleted without being read. I found an amazing article at My Emma that has some of the best ideas I’ve come across when designing your emails.
While I was searching around their site I found an awesome article on email design, Anatomy of an Email: Magnolia Market, by McKenzie Gregory. I found it so informative that I wanted to share it with you.
If you’ve ever flipped the channel to HGTV or browsed home decor on Pinterest, you’ve probably heard of Chip and Joanna Gaines. They’re the stars of hit television show “Fixer Upper,” owners of Magnolia Homes, a remodeling and design business, and the beloved couple that made Waco, Texas a travel destination.
I’m a card-carrying member of the cult of Chip and Jo, but even if you aren’t a fan of their design aesthetic in the home (hey, farm sinks and shiplap aren’t for everyone), there’s no denying their style in the inbox. Our team has been continually impressed with the emails we’ve received from Magnolia Market, their online store – so much so, in fact, that I decided to feature them here!
Check out the smart design and strategy choices behind one of their recent email campaigns:
1. A clean, branded template gives you visual credibility in the inbox. Plus, it helps provide your subscribers with a cohesive experience between your different customer touch points, whether it’s your emails, your website, your brick-and-mortar store– you name it!
2. If you’re going to use a large hero image, make sure it helps reinforce (not distract from) the central message of your email. In this example, for instance, the hero image ensures you know the email is about their app before you even make it to the headline.
3. If the goal of your email is to inspire some sort of action, make the path to take that action as clear and frictionless as possible. One of the best ways to do that is to include a large CTA button that’s easy to tap on a smartphone, plus language that makes it super clear what’s next.
4. Sometimes, your audience might need a little more convincing before they’ll take the action you desire. Supplement your primary call to action with anything that really drives home the value they’ll receive when they follow through.
5. Like here, for instance, they highlight a cool feature of their app that allows users to see what an item would actually look like in their home.
6. Then, once you’ve walked out that value, give recipients another clear path to action!
I think that I can really learn a lot from the My Emma website and I’m really excited that I found them. I hope that you will visit them and search around read some more of their articles because I think they can be of value to all of us.