Looking to start your very own salon business can be both an exciting and a daunting prospect. Once you’ve got all the practicalities out of the way, such as salon supplies and accommodation, you may be wondering ‘what next?’ Before you open your doors to your first customers, consider the following:
Know Your Clientele
Location and your desired clientele will play a huge part in what kind of salon you offer. If you’re starting your business in an idyllic town where more than 50% of the population is over 60, you may want to consider catering your salon to a more mature audience. If your business is city-centre, it may be more prudent to create a modern and stylish venue.
Consider which demographic you wish to attract and then kit out your salon accordingly.
No Excuses Professionalism
Although all stylists should be approachable, every employee should also be punctual and professional while they work at your salon. One bad cut or experience, and that’s a customer lost. The level of professionalism from your employees should be immaculate. Don’t stand for tardiness that affects appointments or terrible customer service.
Does your salon invite pedestrians inside? As people walk by your venue, they should feel tempted to step through the doors. Emphasise both style and comfort in your decoration and furnishings. Keep your floors clean at all times and add a special touch that reflects your business brand, such as free hand massages while you wait or scented candles and relaxing music.
Stylists In Black
A range of higgledy-piggledy outfits just looks plain unprofessional. Ask everyone to dress in black when they come to work. Of course, you’ll want your employees to express their personality, so let them do so with accessories and hairstyles; just keep the outfits similar.
Ask For Reasonable Prices
Even if you’re planning on starting a high-end boutique, don’t charge steep prices for your services. Try to keep the costs fairly low, so you can appeal to a wide range of pocketbooks. Obviously, charge too low and it gives off the impression that the service is below standard; too high, and the average person won’t be able to afford a treatment.
Customer Knows Best
Positively encourage customers to give feedback with discreet comment boxes. When it comes to improvements, the customer knows best. Every salon has room for development, so take these comments on board.
Go Beyond Expectations
Most customers are pleased with a reasonably good haircut, but if you want your clients coming back for more, give them the kind of service that they’d never receive anywhere else. Arguably, this may have to come out of your pocket, but you’ll garner larger profits, if you spend a little.
Obviously, you should offer customers who’re looking at a lengthy treatment some kind of refreshment, but expand your beverages beyond tea and coffee to hot chocolates, smoothies, and even alcoholic drinks. You may want to provide nibbles for customers on-the-go. Brainstorm some ideas for making your salon stand out from the crowd.
This article was composed by Zoe, a health and beauty blogger, for Salons Direct.